Lisa Pulice

Mortgage Loan Originator

NMLS: 1264067 | AZ BK #0906939

Five Tips for Improving Your Social Media Presence

Staying on top of your social media presence doesn't have to be a heavy lift, whether you're a newbie to the industry or a real estate pro. Here are five core tips for success when building or rebuilding your social media presence:

1. Determine the Goal.

Decide your content creation goal. Do you want new customers, or to strengthen your current client relationships? Next, create content that appeals to your audience.

2. Take it Slow.

Never try to improve every social platform at the same time. Perfect your message on a single site first, keep it simple with two posts a week, then branch out to other networks.

3. Share Local Knowledge.

Become knowledgeable about events, restaurants, and new property listings that would interest people in your local area. Details of these will add value to your social posts.

4. Recognize a Break.

Acknowledge breaks you've taken from social media. Don't simply ask for business after an absence. Let followers know you've been away, and you've missed them.

5. The Bottom Line.

Your ultimate goal for a strong social media strategy should be to show up weekly, do it thoughtfully, and to engage with posts regularly.

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* Specific loan program availability and requirements may vary. Please get in touch with the mortgage advisor for more information.