Building Strong Relationships with Other Real Estate Pros

Through a culture of courtesy and professionalism, brokers can set the tone when it comes to working with agents on the other side of the table. Cassie Mason, broker-owner of Cassie Mason Real Estate in Bethel, Maine, works in a ski resort market with only a couple thousand year-round residents. Developing close relationships with other real estate agents—even though they’re the competition—has led to great success for her in the profession.

Befriend New and Experienced Agents

Mason has recently witnessed a big influx of new real estate licensees. Some are driving 2 ½ to 3 hours to show a property. “There was a time, I would have jumped into the car and driven 1 ½ hours. I know better now that I can’t properly represent my buyer in another town if I don’t know all the zoning laws and other information,” she explains. “I refer it out.” She worked hard to get her clients prequalified and counseled through the process, then she sends them to someone she knows and trusts.

Reputation Begets Referrals

The pace of the current market and shortage of inventory could breed some
confrontational and uncooperative behavior between agents. But in the end, it’s about helping clients and working together, Monet Brazier and Mason say.
Offers aren’t always judged on the price and financing terms alone. Looking at who is on the other side of that transaction, including which agent will ensure
the least number of hiccups and challenges, happens all the time, Mason says. “It’s important for my clients and me to have strong relationships with other brokers,” she says. “It’s important for me professionally.”

4 Tips for Agents

-Reinforce in your company culture that there’s enough pie for everyone.
-Teach agents to do what they say they’ll do.
-Help new licensees get prepared.
-Be friendly and never bad mouth other agents. “The real estate world is small, and we need to treat everyone as if we are going to be doing business
with them again,” Mason says.

*Courtesy of